Pacific Conveyors

Pacific Conveyors faced a significant challenge with their outdated website, which primarily featured Excel screenshots of conveyor belt and motor specifications. This cluttered approach left customers feeling overwhelmed and often led them to either call for details or overlook the products entirely.

To enhance usability, we developed Custom Post Types in WordPress, along with tailored loop templates via Elementor for each product and taxonomy. This transformation empowers the Pacific Conveyors team to update their pricing and specifications effortlessly, eliminating the need for blurry screenshots and reducing reliance on our support for routine updates.

Another key aspect of this project was working closely with Pacific Conveyors’ designer to adhere to their established brand guidelines. They provided wireframes and graphic elements that were crucial to their brand identity. Through collaborative feedback and iterations, we successfully brought their vision to life, resulting in a cohesive and modern website.

The revamped website not only simplifies the customer experience but also allows Pacific Conveyors to present their products clearly and professionally. With the ability to independently manage their catalog, the team is now better equipped to engage customers and showcase their offerings effectively.